BLOGS

When Is the Right Time to Rebrand? [updated]

When Is the Right Time to Rebrand? [updated]

悦博体育appThere is no right answer to this question, but I will try to give some guidance as to the key factors that could influence a decision to look at your company’s branding.

The world moves at such a fast pace that it can sometimes seem an impossible task to keep your branding relevant and current. It isn’t always necessary to make big changes, but below are some of the times when a refresh or rebrand should be considered.

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Why You Should Spend on Marketing in an Uncertain Economy

Why You Should Spend on Marketing in an Uncertain Economy

The UK economy is uncertain at the moment, in light of Brexit and the recent general election result, and understandably many businesses are likely to be cautious with their budgets, particularly branding and marketing which are seen to be non-essential. After the...

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Invest in Keeping your Website Secure

Invest in Keeping your Website Secure

So you’ve recently had your website developed; it looks great, the launch went smoothly and you’ve had great feedback from all of your clients and customers. You won’t need to look at it again for another few years now…right? …Wrong. Your website is now an extension...

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Listening to Your Customers To Benefit Your Brand

Listening to Your Customers To Benefit Your Brand

We have quoted this before, but it is relevant to today’s topic: “Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon No matter how hard you try to manage your brand, opinions will always be influenced by what your...

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How to Get Your Brand Noticed at Exhibitions

How to Get Your Brand Noticed at Exhibitions

If you have a brand identity to be proud of, you want to display it at its best in every instance. One of the largest formats it will be used in, is at events and exhibitions, where passers-by will automatically form a perception of your company based on your visual...

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The Importance of Having the Right Online Presence

The Importance of Having the Right Online Presence

悦博体育appWith a large percentage of the population heading to the internet, rather than a local store to do their shopping, it is increasingly important for retailers to not only have an online presence but to provide the right online services for their customers. For a...

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Search Engine Marketing – Should You Be Using It?

Search Engine Marketing – Should You Be Using It?

The competition for visibility in online search results is fierce, making it essential for brands to show themselves as a presence to be reckoned with online. Alongside search engine optimisation, search engine marketing can increase the visibility of your brand on...

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Understanding Google Rankings

Understanding Google Rankings

Businesses everywhere are competing to optimise their website, in the hopes of appearing high in search engine results. In such a competitive area, the first thing you need to do is understand Google Rankings.   How do Google Rankings work? There is a three-stage...

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Top Design and Marketing Trends of 2017

Top Design and Marketing Trends of 2017

悦博体育appHere at Hyphen, we are looking forward to another year full of new designs and projects. We believe that the subjects covered in this blog will be the design and marketing trends of 2017 to watch.   Web Design   Gradients It looks like gradients are going to...

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